Media planning agencies help their advertiser clients match their client’s target audience in each campaign with the appropriate media. By identifying the desired target audience (with client input), the agency then recommends media selections based on the profiles of the various available media while also evaluating the media in terms of cost. In smaller agencies, the media planner is often also the media buyer, but larger agencies will have a staff of buyers (usually grouped according to media channels).

Many of the challenges facing agencies today are the combined result of increasing use of integrated or multi-platform campaigns, coupled with … Read more at Free T Shirts