Including Publicity in Trade Show Marketing
A well-designed trade show exhibit and a well-executed trade show marketing plan can help your company attract positive media coverage, even with the strong competition from the many other exhibitors at the event. Stay in contact with trade show organizers throughout the year; they engage in promotional activities that involve the media on an ongoing basis. This will open opportunities to get your company or products included in newsletters and press releases that are distributed by the organizer on a regular basis.
Three months before the show, contact the organizers public relations department and offer to assist with publicity activities. … Read more at Free T Shirts
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